MQL follow through

February 07, 2023

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B2B Marketers: If you’re frustrated that Sales hasn’t touched any of the 1,216 MQLs you’ve generated…

The problem isn’t that Sales is lazy.

The problem is that your definition of “Q”ualified is unconvincing.

The solution is not a better Lead Score equation.

The solution is to ditch your math and communicate the valuable context you have on these leads.