B2B Marketing and Sales teams are sitting on a mountain of gold in all their earned, paid for, and proprietary 1st Party customer data.
But their current technologies (siloed endpoint data), processes (arbitrary lead scores), and org structures (S+M misalignment) conceal valuable context and suppress revenue opportunities.
Grateful to Rare Karma for allowing us to share our thoughts in CRM Magazine on how B2B Marketing and Sales teams can accelerate revenue, lower CAC, and improve GTM efficiencies by rethinking the value of their existing 1st Party customer data.
Engagement --> Revenue
March 10, 2023
Won Deals Are Downstream From Observable Behavior